
An Asset sale is where the buyer acquires the assets that make up the business of the seller (which may be a company).
Assets may include:
-Goodwill
-Property
-Equipment
-Stock
-the benefit of contracts like an NHS Contract
-Intellectual Property; Like the web site and any brand
This may be a preferable way for a buyer to proceed as he/she can avoid liability that attaches personally to the seller like tax!